Why Partner with REN?
At REN, we create elevated hair tools and styling essentials designed to make beautiful hair feel effortless.
Our collection brings together considered design, professional performance and a refined aesthetic - with tools made to be used and loved by both professional stylists and at home.
Our wholesale partners receive exclusive trade pricing, access to the REN collection, priority stock opportunities and brand support designed to help REN perform beautifully within their space.
We partner with select salons, fashion boutiques, beauty and lifestyle retailers, and professional stylists who share our appreciation for quality, considered design and an elevated approach to everyday hair.
Wholesale Selection Criteria
To qualify for a wholesale account, you must meet the following criteria:
- Must be a salon, professional stylist, beauty retailer, or distributor in the hair and beauty industry.
- Online-only businesses will be considered on a case-by-case basis.
- Can be a Boutique or fashion store.
- Your business must align with the REN aesthetic, values, and luxury brand positioning.
- We prioritise partners who understand and appreciate premium haircare and styling tools.
- Opening Order: Minimum of 24 units (assorted).
- Reorders: Minimum of 12 units.
- Must provide a valid ABN (Australian Business Number) or equivalent business registration.
- Must have a business address (no P.O. boxes).
- Must adhere to Recommended Retail Pricing (RRP) guidelines.
- Discounting below RRP without approval is prohibited.
- Selling on third-party marketplaces (Amazon, eBay, etc.) is not allowed without prior authorisation.
- REN The Brush must be sold under its original branding and packaging.
- Repackaging, private labelling, or misrepresenting REN products is strictly prohibited.
- Retailers must uphold our brand integrity, luxury feel, and premium positioning.
Please note: WHOLESALE only for Australian salons currently.
Join us at REN Wholesale Program
How to apply? Complete our form below:
We partner with salons, beauty retailers, and professionals who align with REN’s luxury brand and aesthetic. Apply below to become an exclusive REN partner.
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